Elaine is on a winning streak, having earned a promotion and a raise, and gotten back together with Jake Jarmel. Pendant Publishing is also getting acquired by a Japanese conglomerate, which will bail them out of financial trouble. At Monk's, George returns from forlorn soul-searching, concluding that every decision in his life has been wrong, and orders the "opposite" of his usual lunch.
George's order attracts a woman's attention, but despite his self-consciousness, Jerry, for his own amusement, tells George to trust the opposite of his instincts. Doing so pays off: the woman, Victoria, goes out with George despite his joblessness, and he fascinates her by going unshaven; saving his temper for standing up to inconsiderate moviegoers; and refraining from making moves too soon.
Waiting for her movie date with Jake, Elaine is notified that Jake was hospitalized. She buys some Jujyfruits before leaving to see him, then eats them at his bedside. Jake realizes that she put the candies before his wellbeing, and breaks up with her acrimoniously.
Pendant books Kramer TV appearances to promote his coffee table book about coffee tables. On Live with Regis and Kathie Lee, the book gets a warm reception as Kramer demonstrates its fold-out table legs gimmick, but he spits up a mouthful of coffee on Kathie Lee. Mr. Lippman, now suffering a nasty cold, cancels Kramer's book tour.
In the span of five minutes, Jerry loses one gig but gets another to replace it, prompting Kramer to call him "Even Steven". Jerry then breaks even at a poker game, and realizes that his misfortunes always even out without fail. Elaine tests this by throwing away his twenty-dollar bill; he finds another in his pocket. Jerry stops worrying about his life entirely, even when Rachel breaks up with him.
Victoria's uncle gets George an interview with the New York Yankees. Throwing not only his instincts but all common sense to the wind, George does not hide how he lost his past jobs, and, meeting George Steinbrenner, refuses a handshake and pillories his tenure as team owner; Steinbrenner reacts by hiring George on the spot as Assistant to the Traveling Secretary. George even reveres his parents as he finally moves out of their house.
Elaine gets evicted from her apartment, having racked up a laundry list of misconduct like using Canadian quarters for the coin-op washer, and letting a jewel thief and Jehovah's Witnesses into the building. Jerry reassures Elaine that her and George's reversal of fortunes is merely his own life evening itself out.
Going to his meeting to close the acquisition deal, Lippman forgets his handkerchief, and Elaine, through a mouthful of Jujyfruits, fails to warn him. Unable to wipe up after sneezing, Lippman refuses a handshake, grievously offending the Japanese delegation and scuttling the acquisition. Pendant goes out of business, leaving Elaine jobless and Kramer's book unpublished. Elaine, dressed shabbily, laments that she has "become George" as he arrives with newfound style and swagger.