During a pregame one-on-one with Danny Tartabull, George finds the polyester, sweat-inducing Yankees uniforms distasteful. Jerry encounters several Miss America contestants attending the game, and chats up Karen, Miss Rhode Island. They go on a date, but Karen has a designated chaperone who cannot make it. Jerry invites Kramer along to fill in.
Elaine interviews to fill Jacqueline Kennedy Onassis's former job at Doubleday, but gets rejected up front as lacking "grace". A socialite friend of Onassis, Justin Pitt, is fascinated by Elaine wearing a scarf and sunglasses ensemble like Onassis, and hires her as his own personal assistant.
Kramer, a lifelong watcher of Miss America pageants, becomes fiercely protective of Karen. He monopolizes the date with unsolicited competition strategy, sidelining Jerry entirely, until Karen, impressed, takes him on as consultant. Kramer pedantically micromanages Karen, pledging to take her "to the top". George sells Yankees manager Buck Showalter on cotton uniforms as a competitive advantage; the reoutfitted team plays well, and praises the comfort of cotton.
Jerry goes to Atlantic City for a gig and to meet Karen during the pageant, taking George along. Elaine cannot join them, being trapped shopping for socks since Pitt rejects every pair. That night, Jerry and George are kept awake by birds cooing below their hotel balcony. Not knowing that they are Karen's trained doves for her magic talent routine, Jerry dumps the hotel ice bucket over the balcony, drowning the doves.
Kramer accuses Jerry of sabotage, and, in defiance, does not let Karen drop out, having her sing instead for the talent competition. Watching the untrained Karen singing "It's a Most Unusual Day" out of tune, Jerry and George flip to the Yankees game, where the team is hamstrung by their uniforms having shrunk in the wash.