George's coworker Reilly notices him stuffing himself with shrimp cocktail at a meeting and remarks: "Hey George, the ocean called; they're running out of shrimp." After the meeting, George thinks up a comeback: "Well, the Jerk Store called, and they're running out of you." He becomes obsessed with recreating the encounter so that he can make use of this comeback, despite Jerry, Elaine and Kramer all telling him that the comeback makes no sense.
Reilly changes jobs to Firestone in Akron, Ohio. George flies there to attend a meeting, and brings a tray of shrimp, prompting Reilly to repeat his "ocean" zinger. When George delivers the comeback, Reilly simply shoots back "What's the difference? You're their all-time bestseller." In desperation, George claims he had sex with Reilly's wife. This reduces the room to an offended silence, since Reilly's wife is in a coma. After arriving back in New York, George thinks of a new comeback, beginning with "the life support machine called...", and makes a U-turn so he can fly back to Akron and deliver it.
While browsing the staff picks at Champagne Video, Elaine becomes a fan of Vincent's picks. While Elaine is watching a Vincent pick, he calls her on the telephone. Elaine becomes romantically interested in him, but he refuses to meet her in person. On a subsequent visit to the video store, Elaine craves something lighter than the tearjerkers which dominate Vincent's picks. Kramer convinces her to try a Gene pick, Weekend at Bernie's II. Vincent feels betrayed by this, terminates their relationship, and stops making picks.
After Elaine rents Vincent's pick that she spurned in favor of Weekend at Bernie's II, Vincent agrees to meet her at his apartment if she brings some vodka, cigarettes, and fireworks. When she arrives, he refuses to open the door all the way. His mother opens the door, revealing that Vincent is 15 years old. Mortified, Elaine takes the vodka from the bag and walks off.
Jerry is pressured into buying a high end racquet by the worker at a pro tennis shop, an Eastern European man named Milos. While playing at a tennis club with Elaine, Jerry discovers that Milos is a horrible tennis player. In Jerry's eyes, this undermines Milos' credibility as a salesman. Milos offers to do anything in exchange for Jerry not revealing his secret. While in the shop, Jerry's eye is caught by an attractive woman. The woman, named Patty, waits for him outside his apartment. She propositions him for sex, but recoils in shame, revealing that she is Milos' wife and was instructed to seduce Jerry by her husband. The incident makes her lose respect for Milos.
Kramer rents a straight-to-video movie about a woman in a coma. Frightened by the movie, he has a living will drawn up. He retains a lawyer named Shellbach, with Elaine as his executor, and opts to have his life support terminated in all but the most extreme cases. Kramer finishes watching the movie, in which the woman comes out of the coma. Not having known that it is possible to awake from a coma, he resolves to get his living will annulled, but misses his appointment. He learns that he can catch up with Shellbach at the tennis club.
Milos asks Jerry to let him win a game of tennis to regain Patty's respect. During the game, Milos derides Jerry's tennis ability. Frustrated at Milos' taunts, Jerry begins to play for real. He hits a ball wide of Milos, who swings wildly at it, releasing his racquet into the air. It comes down on another tennis player, who falls on a ball machine, redirecting its aim to Kramer's head. Kramer ends up in the hospital. When Elaine visits him, looking for an outlet for her VCR, she unplugs a large plug. Kramer wakes up and screams, seeing the plug in Elaine's hand and thinking she just removed his life-support.