A tourist asks George to watch his luggage. When the tourist does not return, George starts wearing clothing from the bag while examining a map, and is mistaken for a tourist by Mary Anne, who works for the New York Visitor Center. George pretends he is visiting from Little Rock, Arkansas, where he works for Tyler Chicken, so that she will be responsible for making date plans. Mary Anne tells George she does not want a relationship, since he is leaving soon. He suggests he might move to New York; she replies that the city would eat him alive. George sets out to prove her wrong by showing her his "new" apartment and New York Yankees office. Mary Anne mentions George's job with Tyler Chicken to Steinbrenner. Steinbrenner phones the CEO of Tyler Chicken to say he is unwilling to share George. Tyler does not know who George is, but reasons that he must be important for Steinbrenner to call, so he offers to convert all Yankees concessions to chicken, free of charge, in exchange for George working exclusively at Tyler Chicken.
The tourist runs into George at a bar. He makes George return his clothing, leaving him in his boxers. Mary Ann finds George using the bathroom phone to call Jerry, asking him to get him some clothes, and comments that she told him New York would eat him alive.
While eating the top off a muffin at J. Peterman's book signing, Elaine tells Mr. Lippman, who is publishing the book, that someone should open a store selling just the tops, and eventually Lippman starts a business called "Top of the Muffin to You!". When the business starts to fail, Lippman asks Elaine for advice in exchange for 30% of the profits. She tells him that he must make the whole muffin, then pop the top from the stump, and give the stumps to the homeless shelter. However, after complaints about the muffin stumps, the shelter refuses to take them.
While trying to even out his chest hair, Jerry ends up shaving it all off. He worries what his girlfriend Alex will think, until he discovers she is fond of hairless dogs. He continues to shave his chest, telling Alex he is naturally hairless. Kramer warns Jerry that shaving will accelerate the hair's growth.
Elaine confesses to Kramer that the stories he sold to J. Peterman were put into Peterman's biography. Kramer goes to the book signing, claiming he is "the real Peterman", and is kicked out. He then starts conducting "The Peterman Reality Tour" on a school bus for $37.50. Kramer asks Jerry and Alex to take the tour. Elaine asks Kramer to get rid of the muffin stumps on his tour. Kramer prolongs the tour into the night, searching in vain for a dump that will take the stumps. As the full moon comes out, Jerry's chest begins itching from hair growth. He runs off the bus and into the forest to scratch his chest, howling like a werewolf at the relief.
Elaine hires Newman to eat the muffin stumps.